The organization was once originally headquartered in 1985 with the aid of Peter wooden and Martin lengthy because the insurance division of The Royal bank of Scotland group (RBS).[5] It was the primary cellphone-handiest insurance corporation within the UK.[5] In September 2012, the crew's Chief executive, Paul Geddes, announced the industry was once "running as a standalone insurance corporation", upfront of a future full divestment from the RBS staff.[6] The manufacturer used to be the subject of an initial public delivering (IPO) in October 2012.[7] RBS offered a 30% share of the industry in the IPO, and sold another 17% in March 2013, decreasing its maintaining in the business to forty eight.5%.[8] RBS sold another 20% in September 2013,[9] and sold the the rest of its holding in February 2014.[10]
Direct Line offered its TRACKER network UK telematics business to the private fairness firm Lysanda in February 2014.[11]
In September 2014, it used to be introduced that Mapfre would accumulate the Italian and German corporations of Direct Line for a sum of €550 million.[12]
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